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Alexa-Jane (AJ) Hoidahl

My journey in figure skating began in a Mom and Me class at the age of four at Bielenberg Ice Arena.  From there I spent my winters skating on frozen lakes, participated in group lessons, private lessons and competed in various solo categories, team compulsories ensembles and synchro teams.  In 2009 I started working as an assistant figure skating coach. 

I coach because I want to help athletes become a better version of themselves both on and off the ice.  My favorite parts of coaching are watching an athlete have an “aha” moment or seeing them form their own identity and style on the ice. I believe in positive reinforcement, hard work, trying your best and enjoying your journey just as much as your destination.  

I aim to use my figure skating experiences as an athlete and a coach in my professional world outside of the rink as well.  I am currently Clinical Psychology Doctoral student at Augsburg University.  My long-term goal is to become a Licensed Psychologist (LP) as well as a Certified Mental Performance Consultant (CMPC) through the Association for Applied Sport Psychology (AASP) and be listed on United States Olympic Committee’s (USOC) Sport Psychology registry.

Using a holistic approach in coaching allows the athlete to have their mind and body work as a team.  I regard the mental side of sport just as important as the physical side of sport.

I love being able to share my passion for figure skating with other athletes and professionals and making a difference in the lives of others.  To quote Speed Skater Dan Jansen, “If you use your sport to make you a better person, then you’ve won”.  

Educational Background

University of Minnesota - Twin Cities (2016)

Bachelor of Arts - Psychology with a Minor in Leadership 

University of Minnesota - Twin Cities (2017)

Master of Education - Sport and Exercise Science 

Saint Mary’s University of Minnesota - Twin Cities (2018)

Master of Arts - Counseling and Psychological Services 

Augsburg University (2020 - )

Doctor of Psychology - Clinical Psychology 

Figure Skating Disciplines




Field moves


Hockey - Edges and Power


Off Ice Conditioning


Rhythmic Apparatuses

Certifications and Memberships

Association for Applied Sport Psychology Member (AASP)

American Psychological Association (APA) Division 47 Society for Sport, Exercise & Performance Psychology Member

HEADS UP Concussion Training for Youth Sport Coaches - Center for Disease Control and Prevention 

Ice Skating Industry (ISI) Professional Member

Ice Skating Industry (ISI) Gold Certified Judge/2018 Update

American Ice Theatre (AIT) -

Certified Master in Choreography Techniques 

USFS Member

Contact me at –

Alexa-Jane (AJ) Hoidahl